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Social Media Learning from 2010
This is the time of year when we see endless blog posts talking about social media predictions for the coming year. I have decided to take the opposite approach and talk about some of the things we have learned from 2010. Some of this you may already know but reinforcement is a good thing. So, [...]
How to Sell Enterprise 2.0 to the Boss
Last time, we talked in general terms about the ideas behind Enterprise 2.0. Next up, how to get buy-in for e2.0 initiative from two critical groups, the C-suite who has to green light and support the project and the employees who actually have to use the tool(s) in their day-to-day job.
Let’s start with the C-suite. [...]
Learnings and Takeaways from the Enterprise 2.0 Conference
I have just returned from four stimulating days at the Enterprise 2.0 Conference in Santa Clara, California. While still descending from the mountaintop, I offer the first of a few posts highlighting observations and key learnings from the event.
While most of our work over the past couple of years has focused on helping companies get [...]
Managing Brand Equity in Social Media
Brand identity is being diluted by endless Tweets, status updates and Foursquare offers. Digital brands are starting to become separated from offline brands. This is problematic. There is only one brand. And, for relevant and meaningful equity to continue to be built all marketing, traditional and social, must work together.
Authentic, Genuine Engagement Critical - Even for the Experts
My recent experience interacting with one of the leaders in the field of collaborative communication technology reminds once again that authentic, genuine engagement is critical, even for the experts.