About
Web 2.0/social media changes everything, and changes nothing.
It is virtually impossible today not to be aware of the newest generation of web-based communications tools occupying an increasingly greater portion of your customers’ time. From blogs to wikis and everything in between, social media is no less than transforming the way people communicate, collaborate, share information, learn about new products and services and make buying decisions.
The simple fact is that most likely as you are reading this, someone is talking about your brand online. The question is whether or not to engage customers in this new environment and if so, how?
There are no easy answers. In fact, a report from the Gartner Symposium/ITxpo 2008 reveals that 50% of social media campaigns launched by Fortune 1000 companies will be classified as failures. The primary reason is the clash of the off and online worlds. Traditional brand communications campaigns may be a bust online and a wildly successful online viral campaign may do more harm than good to brand equity.
Digital Growth Strategies bridges this gap. We understand traditional brand communications strategy and the unprecedented opportunity that Web 2.0/social media provides to drive profitable growth via the opportunity to listen to, react and engage with customers. The result is a customer-centric, migratory approach to Web 2.0/Social Media smartly integrated with existing efforts.
While technology is changing in a Twitter and a Flickr, at the end of the day, it still is all about the customer.