Introducing Digital Growth Strategies, LCC Web presence
We are very excited to launch the online presence of Digital Growth Strategies, LLC, a Web 2.0/social media strategic consulting group. Digital Growth Strategies was founded to help companies make a smart, customer-centric migration from traditional media to new media, specifically Web 2.0/social media technologies.
We certainly do not see the adoption of a Web 2.0/social media marketing approach as a zero-sum game. In most cases, there is still a role for traditional media. The challenge is integrating both to maximum effect.
The simple fact is that people are talking about your brand, product, or service online. Now. The opportunity is for brands to listen to these discussions, learn, and then decide how to appropriately respond. This response may be directed back to online channels or it may show up in smarter traditional media campaigns. Regardless of channel, technology, or tool, the focus of everything must remain on the customer. This is not a new idea, but Web 2.0/social media technologies make listening, responding, and engaging much easier than before.
With years of traditional marketing communications experience with both B2B and B2C brands, and an understanding of the transformative power of emerging marketing technology as it relates to communication, we believe we are ably capable of helping companies along this promising yet obscure path.
We appreciate your visit and welcome your comments, questions, and suggestions.
-The Digital Growth Strategies team
Comments
Really nice looking website.
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