Drive Profitable Growth through a Strategic Approach to Web 2.0/Social Media

Digital Growth Strategies helps companies drive profitable growth through an understanding of how to integrate traditional marketing with Web 2.0/social media. If you are interested in how emerging technologies like blogs; microblogs like Twitter; online communities and social networks like MySpace and Facebook; user generated content like ratings and reviews; and collaborative tools like Wikis should be used to increase engagement with customers, we can help.

As experienced marketers, we do not believe that if Web 2.0/social media wins, traditional marketing loses. In many cases there is a role for both. Our task is to provide a strategic approach to using both traditional marketing and Web 2.0/social media in order to build stronger and more valuable customer relationships.

What is Web 2.0 and Social Media?

Web 2.0 describes the changing trends in the use of Web technology and design that aim to enhance creativity, communications, information sharing and collaboration. Although the term suggests a new version of the Web, it does not refer to an update to any technical specifications, but rather to changes in the ways developers and end-users utilize the Web. --Wikipedia

Social Media are the technology tools that comprise Web 2.0 including (but not limited to):